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Conference Description

Each year more than 500 communications, marketing and member services professionals from across Co-op Nation come together to participate in extraordinary learning experiences, develop powerful skills and collaborate with peers. At CONNECT, you’ll find lively and provocative keynotes, talented instructors leading diverse breakout sessions, front line industry updates, crowd-sourced roundtable discussions and other unique opportunities to achieve your career goals and advance your co-op’s success. In addition, Spotlight on Excellence celebrates co-ops and individuals who have made outstanding contributions in creativity, execution and achievement. CONNECT offers exceptional opportunities to influence ideas, achieve goals and execute actions that will benefit you and your co-op.

Preliminary Topics (subject to change)

  • Communicating Financial Information to Your Members
  • Writing Skills
  • Apps and Technology to Enhance Your Job
  • Understanding the Electric Utility Industry
  • Cyber-Security
  • Annual Meetings and Member Events - Best Practices
  • Solar and Renewable Energy – Impact on Rates and Member Messaging
  • Co-op Web Builder
  • Digital Marketing
  • Understanding and Communicating Rate Design
  • Youth Programs
  • Adobe InDesign – Advanced (Pre-Conference Workshop)
  • Adobe Photoshop (Pre-Conference Workshop)
  • Co-op Culture
  • Energy Efficiency
  • Millennial Member Engagement
  • Social Media – Trends, Policies, Best Practices
  • Rate Re-structuring
  • Employee Engagement and Internal Communications
  • Ad Campaigns
  • Next Generation Workforce
  • Outage and Crisis Communications
  • Presentation Skills
  • Legislative and Regulatory Issues
  • Communications Toolkit
  • Smart Phone Photography & Videography
  • Key accounts
  • Developing a Culture of Safety
  • Time and Workflow Management


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